Preheat oven to 350 degrees. Lightly spray a cast iron skillet with nonstick cooking spray.
Open can of cinnamon rolls and place cinnamon rolls evenly around the edges of the prepared pan.
In a medium bowl, mix cream cheese together with sugar and vanilla until smooth. Spread into the center of the pan.
In a small bowl, stir butter, brown sugar and cinnamon together until combined. Swirl butter mixture into the cream cheese using a butter knife or toothpick.
Bake 15-17 minutes or until rolls are completely baked. Spread warm rolls with the frosting that came with the cinnamon rolls. Serve warm.